Mikayla Jane Nogueira, professionally known as Mikayla Nogueira, is an American makeup artist, beauty influencer, and social media star celebrated for her engaging beauty tutorials and product reviews on TikTok and Instagram.

With a vibrant online presence, she has amassed millions of followers by sharing her expertise in makeup artistry, often highlighting her approachable style and honest opinions.

Early Life and Education

Mikayla Jane Nogueira was born on June 13, 1998, in East Freetown, Massachusetts, to Michael Nogueira and Patrice Nogueira. Information about siblings is not publicly disclosed. She developed a passion for makeup during her teenage years, inspired by her mother’s interest in beauty.

Nogueira graduated from Apponequet Regional High School in Massachusetts and later attended Bryant University, earning a degree in communications in 2020. Her ethnicity is of Portuguese descent, reflecting her family’s New England roots, and her religious beliefs are not publicly shared.

Career

Mikayla Nogueira began her career as a makeup artist while working at an Ulta Beauty store in Massachusetts, where she honed her skills and built a foundation in beauty retail. In 2020, she started posting makeup tutorials on TikTok, leveraging the platform’s short-form video format to showcase her transformative looks and product reviews.

Her candid, energetic style and detailed breakdowns of makeup techniques quickly gained traction, propelling her to viral fame with millions of followers by 2021.

Nogueira’s influence grew through partnerships with major beauty brands like L’Oréal, Charlotte Tilbury, and Glossier, earning her a reputation for authentic and trustworthy reviews. Her “red light, green light” series, where she rates products, became a fan favorite, showcasing her ability to connect with her audience.

She expanded her presence to Instagram and YouTube, diversifying her content with lifestyle posts and in-depth tutorials. Her collaborations, including a GlamLite eyeshadow palette in 2022, marked her transition into beauty entrepreneurship.

Nogueira’s impact in the beauty industry remains strong through her consistent content creation and brand partnerships. Her TikTok and Instagram platforms serve as go-to resources for makeup enthusiasts, offering tips for all skill levels.

As an advocate for body positivity and inclusivity, she uses her platform to promote self-confidence, resonating with a diverse audience. Her authenticity and expertise continue to shape trends and inspire aspiring makeup artists in the digital age.

Personal Life

Mikayla Jane Nogueira married Cody Hawken in July 2023 after getting engaged in 2021. The couple, based in Massachusetts, shares a close relationship often highlighted in her social media posts. They have no children but frequently feature their dog in content, reflecting their love for pets.

Nogueira is open about her struggles with body image and mental health, using her platform to advocate for self-love and resilience.

Net Worth

Mikayla Jane Nogueira has an estimated net worth of $1.5 million, primarily earned through her social media presence on TikTok and Instagram, where she generates revenue from brand sponsorships, affiliate marketing, and ad views. Her partnerships with major beauty brands and her GlamLite collaboration contribute significantly to her income.