Nigerian Afrobeats sensation David Adeleke, better known as Davido, has opened up about what sets him apart on social media, making him the most-followed African artist across major platforms.

Speaking on the subject, the award-winning singer attributed his massive online following to his open and relatable personality. According to him, his willingness to connect with fans authentically has helped him build a strong and loyal digital audience.

In a recent conversation with BET Talks, Davido said, “I’m the most-followed African artist across social media because I’m free with my fans. In the beginning of my career, I was very open. I used to do vlogs, showing people my life. A lot of Nigerian and African artists are always scared to show their real selves.

“I think living in America helped me a lot, too. Because my mind is kind of open a little bit. I’m not saying my people are ignorant. But let’s see them [other artists] taking pictures in shorts and slippers while chilling in their homes. Some artists won’t do that. They would want to change to something benefiting. But I still see myself as a regular person. I take pictures in shorts and slippers. And when it’s time to turn up, trust me, I turn up.

“When I moved back to Nigeria, some celebrities over-think and overdo. I was like, no, just be chill. Just go with the flow. I feel like that’s how it should be.”