“I Chased Hennessy Out Of Nigeria”- Davido Brags

Forum 3 days ago

“I Chased Hennessy Out Of Nigeria”- Davido Brags

Afrobeats superstar Davido has revealed that his role as a brand ambassador for Martell significantly boosted the brand’s performance in Africa, while also contributing to Hennessy’s diminishing presence in the Nigerian market.

In a recent interview, Davido shared that his partnership with Martell led to a 22% growth in the company’s GDP across the continent. He credited his influence and fan base for shifting consumer preference from Hennessy to Martell in Nigeria.

According to the award-winning artist, his endorsement played such a powerful role that Hennessy was effectively edged out of the local market by the rising popularity of Martell.

His words …

“When Martel came, I grew Martel’s GDP in Africa over 22%. That’s one individual doing that. That’s not like 10 artists doing that. Basically, I chased Henessey out of Nigeria. Go to the club, it’s hard to see a Hennessey bottle. It’s all Martell. I got called by the boss; he flew me out on the Martell Jet to Cognac in France and he sat me down and we structured the whole deal. They gave me my own bottle. I got a percentage in a bottle now. There’s influence”

Netizens Reactions

@Davxtar: “He chased Hennessy out of Nigeria but e no fit chase zino album from #1”

@michaelwale_: “That’s real influence right there. It’s safe to say Hennessy is for brokies”

@NuJhayhne: “must he always lie to prove a point? like wetin be this bros gain as he dey always drop lamba?”

@AfrokonnectNG: “He is not lying though, Martell is everywhere now because of Davido”

@iamcurious00: “Na because Hennessy cost pass Martell. He no chase anything the economy touch everybody.”

@_dchairman: “Otunba lamba don start again very soon he go say na him comot sportybet and introduced stake”

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